Chicago, IL SEO Firm Discusses Reach
How do your potential customers find you? The answer to that might be, what tools do your potential customers use, or what habits do they have? If they spend a lot of time on I-294, perhaps a billboard would be the best place to reach them. Or maybe they spend time on the El, in which case there are advertising opportunities inside of El cars.
Since there are so many options, the answer to this dilemma might be – where do your customers spend their time? Knowing that helps you define the habits that your potential customers might have as well. Do you have a dress shop? Knowing that your own customers spend time at a local salon will help you reach more like-minded potential clients.
This simple method is the reason why so many marketers have turned to the internet to find new sources of revenue and customers. Not only are people spending more and more time online each day, but their habits are something that can be quantified and targeted right down to the local level. Jim Louis, partner at Chicago SEO firm Chicago SEO Pros explains that “a marketer needs to be where their potential customers are frequenting. Reach does you no good if it is just reaching numbers of people, not the people that are most likely to frequent your business.” In sum, you don’t have to be everywhere, you have to be where you will be found by people that are likely customers.
Google Adwords has this targeting down to a science. Facebook ads are also ways to market to people based on their habits. SEO gets you in front of people that are looking for specific things or information. Knowing the habits of these searchers will get you the reach you need without wasted effort.