Everywhere You Need To Be

Chicago, IL SEO Firm Discusses Reach

How do your potential customers find you? The answer to that might be, what tools do your potential customers use, or what habits do they have? If they spend a lot of time on I-294, perhaps a billboard would be the best place to reach them. Or maybe they spend time on the El, in which case there are advertising opportunities inside of El cars.

Since there are so many options, the answer to this dilemma might be – where do your customers spend their time? Knowing that helps you define the habits that your potential customers might have as well. Do you have a dress shop? Knowing that your own customers spend time at a local salon will help you reach more like-minded potential clients.

This simple method is the reason why so many marketers have turned to the internet to find new sources of revenue and customers. Not only are people spending more and more time online each day, but their habits are something that can be quantified and targeted right down to the local level. Jim Louis, partner at Chicago SEO firm Chicago SEO Pros explains that “a marketer needs to be where their potential customers are frequenting. Reach does you no good if it is just reaching numbers of people, not the people that are most likely to frequent your business.” In sum, you don’t have to be everywhere, you have to be where you will be found by people that are likely customers.

Google Adwords has this targeting down to a science. Facebook ads are also ways to market to people based on their habits. SEO gets you in front of people that are looking for specific things or information. Knowing the habits of these searchers will get you the reach you need without wasted effort.

What to Do In Case of a Truck Accident

If you or a passenger have been involved in a truck accident or semi truck driving accident, the first thing you need to do is take care of medical needs. It is also important to remove the vehicles from the roadway if possible and keep the road clear for traffic. Call the police and answer any questions they may have. Exchange license and insurance information with the other driver, but don’t discuss the accident. Try and stay calm and refrain from emotional exchanges. These rarely solve anything. Save your energy but do call a truck accident attorney immediately.

You need to know that accidents involving trucks also involve insurance investigators for the driver, his employer and the trucking company. They will be on the scene quickly to take their own photos, do their own investigation and act in the best interest of their clients, whether that’s the driver or the trucking company. You need to have your own advocate that is working for you as quickly as the other driver does. You want this advocate to be very experienced in truck driving accident litigation. Someone that knows the intricacies of laws that are on the books to protect other vehicles on the road. You want the scales of justice to be level so that you can recover the damages that are due to you.

Please review the following video for more information about what to do after an accident, and call 312-818-5330 for a truck driving attorney in the Chicago area.

Discover more information about personal injury attorneys here.

spray foam insulation

Insulation for your Home or Business

With skyrocketing energy costs, it may be time to consider upgrading the insulation in your home or business location. Over time, this investment in your building’s structure will recoup its initial costs spray foam insulationand save you money each and every year you own the building. Spray foam insulation is the number one choice for efficiency, longevity and ease of application when you have a professional do the job for you.

There are two types of spray foam that you can install in your home. Open cell foam insulation is used for attics, walls and other areas where you need primarily an air and temperature barrier between inside and outside. Closed cell foam insulation is used where a moisture or vapor barrier is also required such as in damp locations such as a basement or garage. Closed cell foam insulation is a bit more expensive than open cell primarily because it is usually more time consuming to install. Basements and the nooks and crannies in your home or commercial building are more difficult to reach and typically require more prep work and effort to apply the foam effectively. However, when done right, closed cell foam insulation in your basement or garage will condition the space so that it is more comfortable for your family to spend time there or your employees to work there. At sale time, the fact that your building has spray foam insulation is a key selling point because your buyer will know that the structure will not leak their energy dollars year after year.

Open cell insulation is soft to the touch whereas closed cell foam hardens as it cures. This makes it a structural element that reinforces and strengthens walls. This is also a consideration when choosing the right type of insulation for your home or office building. Whichever you choose, know that your building will be draft-free and more comfortable for all occupants.

Spray Foam Insulation Video

More information on insulation can be found here.

Chicago SEO Chicago

Chicago SEO firm Recommends Video for Engagement

There was a time when all you needed to was build a site and people came.  That era is long gone and there are now millions of sites and billions of pages that are competing for viewers’ time and attention.  A Chicago SEO company has an answer to two problems that plague site owners: lack of rankings and engagement.
Why is engagement important? And what does it have to do with ranking? The answers to these questions are tied in to how Google ranks sites, i.e. directly into their algorithm. If you are a user of Google Analytics or another high-powered site analytics tool, then you haveChicago SEO Chicago probably seen something called a Bounce Rate in your statistics. The bounce rate is an indication of how well your page answers the question that a viewer posed in a search box. The higher the bounce rate, the less likely it was that the searcher was impressed enough with your content to want to read on. It may be that your content was poorly written, poorly formatted, or that the reader had to work too hard to find the answer they were looking for.
Of course, titles and headlines are quite important when it comes to grabbing the readers’ attention. A fancy title might be engaging, but does it answer the question the reader asked? If you content is engaging, your titles and headers are spot on, then where might you look to grab a reader’s attention? Chicago SEO Pros recommends using video. People will click on a video and, if it isn’t longer than they want to spend, they will watch the video for the information that they seek. Putting your video near the top of the page will encourage people to click on it, watch it, and therefore spend more time on your site. The more time each visitor spends on your page, the lower the bounce rate. And, the lower the bounce rate, the more highly Google and the other search engines regard your site. Higher regard equals higher rankings.
To find out more about how video can help your site and your business, you can call 847-867-0198 and speak to the pros at ChicagoSEOpros.org about your site goals.

Chicago SEO Video

YouTube

Policy Administration System

PCMS Adds Video to Marketing Mix

Policy Administration SystemPCMS, a Texas-based insurance software company, has just added video to their repertoire of marketing vehicles.  Two new videos, P&C Claim Administration System and Policy Administration Systems have been uploaded to You Tube and are now available for viewing.   Each video contains a slide show showing an introduction to PCMS’ Atlas product with highlights of the product features and capabilities that makes Atlas the most robust insurance software platform to be found anywhere. For more information on PCMS, please call their Dallas headquarters at 214-580-5668.

Policy Administration Systems Video

P&C Claim Administration System Video

Video Marketing